Sustained Writing

Small Ideas, compounding over time.

Go Smaller

Published by Ray Deck on
Do less of everything. And more of it.  I started writing morning pages about four months ago. Morning pages are a practice evangelized by Julia Cameron in The Artist's Way in which I write continuously in pen on a notepad for three pages. I do this while waiting for my... Read More

Do Nothing, Well

Published by Ray Deck on
The best entrepreneurs I know fail fast with small experiments in pursuit of market insight. And when they have secrets, they capitalize on them with their time, capital, and reputations.  I wondered for a long time what separates them from other entrepreneurs I know who seem just a... Read More

Parable of the Cakes

Published by Ray Deck on
Go narrow to be sharp.  Business planning is a class taught at most business schools. The usual requirement for a student's completion is writing a competent business plan given some underlying data. There is a story that at least one year, the professor assigned everyone the sa... Read More

Moving Away from PMPM Pricing

Published by Ray Deck on
In health insurance, there is an idea of "per member per month" pricing. A member is a single insured individual. A member might be an employee of a company who offers a plan from the insurer. Or the member might be the spouse or a child of that individual. Since anyone can get sick, we... Read More