Sustained Writing

Small Ideas, compounding over time.

Augment Reality

Published by Ray Deck on
What is the job of a modern smartphone? These little slates go with us everywhere, and we increasingly see people looking at them instead of speaking to parties on the other end of a telephonic conversation. Even that observation is old news. Looking at a phone has been our primary ... Read More

Commitment

Published by Ray Deck on
Can your client trust you to stick around? I talk to many entrepreneurs about how they view their business. They would like to fail fast, learn fast, and find success. For many, the problem is that the first two parts happen too slowly. But whether fast or slow, custom... Read More

Jobs Beyond Development

Published by Ray Deck on
When the world is software, what are the jobs? Many of my indie hacker friends believe there is bliss to be found in pure development - living inside code. The career-changers who have dropped nontrivial money on "boot camps" believe their goal is to get a "junior" development... Read More

Demand is Suction

Published by Ray Deck on
In the TV classic The Wire, senior officials refer to police officers with political connections as having "suction." I like this term - a visceral syno... Read More

Pricing as Storytelling

Published by Ray Deck on
What do I need, and how much does it cost?  Over the past few months, I have spoken with brilliant founders who have put out some bewildering pricing pages. Why? What makes them think these are good things?  I have found there are three fundamental problems with the th... Read More