Sustained Writing

Small Ideas, compounding over time.

The Fifth Source of Capital

Published by Ray Deck on
Photo by <a href="https://unsplash.com/@lucabravo?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText">Luca Bravo</a> on <a href="https://unsplash.com/s/photos/code-money?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText">Unsplash</a>
Equity, debt, revenue, and sweat I learned this rhyme for the four kinds of capital to drive a small or starting business. Most financial products for companies are one or some combination of these four. The press often celebrates raising equity. To my mind, this is ... Read More

Value Your Time

Published by Ray Deck on
Photo by <a href="https://unsplash.com/@aronvisuals?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText">Aron Visuals</a> on <a href="https://unsplash.com/s/photos/time?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText">Unsplash</a>
The primary cost in a bootstrapped technology startup is the labor of the founders. I define labor as the focused time applied to the business. Accounting for labor is ill-understood by most founders. If one treats time as cheap, the focus is on “going to the wall” for one’s business, whic... Read More

Plain Vanilla

Published by Ray Deck on
“Cool” does not sell. I have both been an entrepreneur and worked with many throughout my career. So many - particularly those without much revenue - want to talk about how innovative their product is. How cool it is. How clever the building process was. And they are rewarded... Read More

Market Discovery and French Revolutionaries

Published by Ray Deck on
A French revolutionary drinks wine with fellow patriots in a cafe. He sees a mob rushing by with torches and flags. He leaped to his feet. “I must find out where they are going,” announced the Jacobin, “so that I may lead them there!” Markets are moving and evolving all the time. So... Read More

How I Read

Published by Ray Deck on
Photo by <a href="https://unsplash.com/@henry_be?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText">Henry Be</a> on <a href="https://unsplash.com/s/photos/audio?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText">Unsplash</a>
Ravikant encourages reading as the fastest way to ingest information. He is correct, but I find it easier to consume long-form information through my ear.... Read More