Sustained Writing

Small Ideas, compounding over time.

Demonstrations and Experiments

Published by Ray Deck on
Experiments are not demonstrations.  Demonstrations convince. One shows a demo to a client or prospect to gain trust on the way to making a sale. "See, it works!"  Sales professionals should be in charge of demonstrations. Since the job is to drive the viewer... Read More

New Ideas

Published by Ray Deck on
I haven't had a new idea in years.  I just got started with Zen and the Art of Motorcycle Maintenance. I would not usually write about such a new experience so soon. But right off the bat, the book floored me with this line.  The statement comes from a mid... Read More

Jobs and Investments

Published by Ray Deck on
In a knowledge economy, labor economics are wrong. The classical theory of labor is that it represents recurring, variable costs. You hire people to work the iron foundry. The more iron your customers need, the more people you need to operate the bellows. The probable term of employ... Read More

The Demographics of No-Code

Published by Ray Deck on
"Why Now?"  A seed investor's questions boil down to "Why now, why you, why this?" Every time, market timing is right at the top of the list. Like in any systems question, one needs to look both at trend and level to understand the market opport... Read More

What You Almost Already Know

Published by Ray Deck on
"You can only learn what you almost already know." A boss said those words to me early in my career. Over and over again, I have found revelation is a matter of taking that last step from almost knowing a thing to having my first grasp on it. To understand, then, I need to... Read More